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Jewelry Metals Guide

There couldn't be fine jewelry without metals – and the variety of metals available allows jewelry to be affordable for just about anyone.

Zales offers jewelry made with a variety of traditional metals, like gold, silver and platinum, along with modern metals like tungsten, stainless steel and titanium. Our Jewelry Metals Guide reviews the metals most commonly used today.


Rare and precious, platinum is a bright white metal that is also durable and hypoallergenic.

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Few metals capture the heart like gold. A traditional choice for all types of jewelry, gold is the most easily worked of all metals because it is naturally very soft and malleable.

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Sterling Silver

Silver has been valued for centuries and at one time was considered even more valuable than gold. Today, it's the most affordable of all the precious metals.

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Other Metals

In addition to the big three – platinum, gold and silver – there is a plethora of lightweight, modern‐looking and durable metals that have become popular for jewelry and wedding bands.

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Choosing the Right Metal for You

There are several factors you should consider when deciding on a metal for your jewelry.

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